Our Courses

Digital Initiate a leading Digital Marketing Training company in Bangalore, DI is prepared to offer with a broad knowledge and thorough understanding of Internet marketing technologies Courses – Search Engine Optimization – SEO Training , Search Engine Marketing – SEM Training , Social Media Marketing Training and their many applications.


 

SEM Courses Training Institute Bangalore

Search Engine Marketing is one of the increasingly sensitive and continuous marketing tool with innovations being induced every now and then by the key players of search engines. This has paved a way for in-depth understanding of the Search Engine Marketing concepts and procedures. Digital academies 360 provide one with the opportunity to identify the right strategy for the business promotion at Search Engine Marketing, in this course we strive to accomplish the methods to get the appropriate ranking at the Search Engine.

SEM Modules Covered

Introduction To SEM

  • Introduction to Adwords
  • Benefits of Adwords
  • Ads Appearance
  • Quality of campaign
  • Payment
  • Campaign types
  • Bid, Audiences & Ad groups
  • Tools to measure results and campaign optimization

Search Network

  • Keyword Research
  • Keyword Matching and selection
  • Ad formats & Extensions
  • Ads, site quality and quality score
  • Keyword, bidding, targeting – Adwords tools+
  • Performance monitoring and reporting
  • Optimizing performance
  • Reports, Evaluating and auction insights

Display Advertising

  • About Display Ads
  • Using ad formats and adwords gallery
  • Display ads on YouTube
  • Ad formats and targeting on Youtube
  • Optimizing Content on Youtube
  • Display ads on mobile devices
  • Overview of ads on mobile devices
  • Ad formats and appearance

Video Advertising

  • About video advertising
  • Benefits of Video Advertising
  • Planning and Implementation
  • Creating video channel and using video editor
  • Campaign creation, management and performance
  • Ad formats, targeting and remarketing
  • Generating Reports
  • Reporting and ROI

Mobile Advertising

  • Mobile advertising overview
  • Ad formats and campaign creation
  • Bidding, keywords and targeting
  • Extensions and Mobile Display
  • Tracking and analytics
  • Measurement and optimization

Live Projects

  • Work on Live Projects
  • Adwords Editor
  • Case Study
  • Institute Test
  • Quiz
  • Google Adwords Certification Test
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